The Trusted News Initiative – A BBC led organisation censoring Public Health experts who oppose the official narrative on Covid-19
On a first perusal, the article has very useful additional information.
I don’t want to usurp it all.
My take-home?
This organisation was formed pre-pandemic.
Countering so-called “anti-vax” oppostion was already flagged as a key function:
" Where did the idea come from?
The BBC had earlier responded[viii] to a call for evidence from the House of Lords’ Select Committee on Democracy and Digital Technology, citing in its first footnote a June 3, 2019 BBC blog entitled “Tackling Misinformation.”[ix]
The first point of that blog referred to a pre-pandemic March 3, 2019 BBC news report that anti-vaxxers were gaining traction on social media as part of a “fake news” movement spreading “misleading and dangerous information”.[x]"
This is all well described in the Expose article.
If you’ve never heard of this, you might well ask why not. Surely such an allegedly worthy initiative would be worth trumpeting far and wide, in order to reassure all those doubters?
The trouble is the TNI Initiative is not about assurance, or quality information, but suppression of unwelcome news and views. As it’s real function is to bind news organisations, it’s true focus is best left unpublicized.
If it doesn’t tout itself, it can function almost a secret organisation.
In fact I first heard of it from a Glenn Greenwald video clip, and this is one of the few external references I’ve seen since.
Amusingly, when searching for the Trusted News Initiative in DuckDuckGo, the first item that came up was this Expose article!
Though that was missing from Google, the TrialSiteNews was number two! An algorithm problem at Google 
The BBC has a bit about it; you can see the reach of this body from the names involved:
“Trust In News
The BBC’s Trusted News Initiative is a partnership that includes organisations such as Facebook, Twitter, Reuters and The Washington Post. It is the only forum in the world of its kind designed to take on disinformation in real time. Now we and our partners are going to share what we’ve all learned about how to tackle disinformation, and you are invited.”
Link: Trusted News Initiative - Beyond Fake News
ED