Not news to the folk who contribute to this board. But interesting to see that the trend is in precisely the wrong direction (up from 70% the last time)
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The full report adds some nuance though the overall picture isn’t surprising as you say @PontiusPrimate .
These tables are interesting, in particular the reach, outside of UK, by the top few newspaper websites. There’s astonishingly clear dependence of Guardian on web impressions, and thus tendency towards click bait.
Mail online:print is 372:1.03 (million) while Guardian is 363:0.12 with broadly the same readership outside the UK.
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