TRIAL IN THE AISLE
CORPORATE DATA ANALYST KICKED-OUT OF SAINSBURY’S OVER MISTAKEN DIGITAL IDENTITY WITH FACIAL DATA RECOGNITION
"In order for Facewatch to verify that Rajah was not on its system, he had to send a copy of his passport and photo of himself.
Facewatch told the BBC that, to comply with the law, it needed to conduct ’appropriate identity checks’ before it could "confirm or disclose sensitive information".
But Rajah questioned why it had taken him giving his personal information to a third party to understand what had happened to him and prove he was misidentified."
PLOT TWIST
According to Warren’s own LinkedIn profile, he works in the field of AI, data strategy and analytics, and deals with data every day…
"I thrive in environments that require translating complex data into clear strategy, shaping evidence-based roadmaps, and leading teams through change with confidence and clarity."
Warren Raja - LinkedIn
"My career has been built around one consistent theme: helping organisations make better decisions using data , insight, and strategic leadership."
"I specialise in data strategy , digital transformation, commercial growth, and value creation, working across sectors undergoing major change - communications, sustainability, robotics, Al/ML, Prop Tech, SaaS, and fintech. In every role, I’ve used data-driven decision-making to guide strategy , accelerate performance , and deliver measurable outcomes."
“From leading £8m+ revenue acquisition programmes at BT, to scaling Q-Bot’s innovative Al/robotics and energy-efficiency technology across the UK and EU, to building new digital and data-led revenue models in high-growth startups, I’ve always operated at the intersection of data, technology, and business transformation.”
“As a soon-to-be graduate of Imperial College London’s Data Strategy programme and an accredited Social Value & SROI Practitioner, I focus on connecting data analytics , commercial performance, ESG, and social impact . I help organisations understand where value is created - and how to measure it, optimise it, and communicate it.”
"I’m especially motivated by roles where data strategy , leadership, and innovation enable:
Smarter commercial decisions
Improved customer and stakeholder outcomes
Scalable digital transformation
Measurable social and environmntal value
High-performing , insight-led teams"
"Get in touch."
Well, Warren, it looks like Facewatch and Sainsbury’s did get in touch… 